Building Strategy Maps by Robert S. Kaplan
Description
Balanced Scorecard strategy maps help organizations see their strategies in a cohesive, integrated, and systematic way, overcoming the limitations of purely financial measurement systems by clearly portraying the value-creating processes and critical roles for intangible assets. This chapter introduces the task of building a strategy map, which describes the process of transforming intangible assets into tangible customer and financial outcomes, and provides executives with a framework for describing and managing strategy in a knowledge economy.
Book Details |
Author: Robert S. Kaplan | Publisher: Harvard Business S.. | Binding: Digital | Language: English | Pages: 39 |