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Released: 2000-09-13






Building Strategy Maps by Robert S. Kaplan

Description

Balanced Scorecard strategy maps help organizations see their strategies in a cohesive, integrated, and systematic way, overcoming the limitations of purely financial measurement systems by clearly portraying the value-creating processes and critical roles for intangible assets. This chapter introduces the task of building a strategy map, which describes the process of transforming intangible assets into tangible customer and financial outcomes, and provides executives with a framework for describing and managing strategy in a knowledge economy.
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Book Details

Author: Robert S. KaplanPublisher: Harvard Business S..Binding: DigitalLanguage: EnglishPages: 39

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