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Business & Investing

Rating: 4.6 / 5.0 (68 votes)

Released: 1998-07

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Tested Advertising Methods (Prentice Hall Business Classics) by John Caples

Description

A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.
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Book Details

Author: John CaplesPublisher: Prentice Hall Trad..Binding: PaperbackLanguage: EnglishPages: 304

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