Books > Best Sellers > Business & Investing





Price: $27.70 ($35.00)

(as of 2012-10-06 22:05:51 PST)

You save $7.30 (21%)

Usually ships in 24 hours

Business & Investing

Rating: 4.5 / 5.0 (34 votes)

Released: 2003-08-16

Buying Choices

29 new from $22.15
64 used from $19.21

(as of 2012-10-06 22:05:51 PST)








Diffusion of Innovations, 5th Edition by Everett M. Rogers

Description

Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. It has sold 30,000 copies in each edition and will continue to reach a huge academic audience.

In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances--a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

Check All OffersAdd to Wish ListCustomer ReviewsTrade-In List

Book Details

Author: Everett M. RogersPublisher: Free PressBinding: PaperbackLanguage: EnglishPages: 512

Similar Books

Democratizing Innovation
Organizing for Social Change: A Dialectic Journey of Theory and Praxis
Organization Change: Theory and Practice (Foundations for Organizational Science series)
Swarm Creativity: Competitive Advantage through Collaborative Innovation Networks
The Industrial Design Reader


Comments




Become a fan of Book Presence on Facebook for the inside scoop on latest and most exclusive books.