Books > Most Wished For > Business & Investing





Price: $10.19 ($14.99)

(as of 2012-10-06 22:08:43 PST)

You save $4.80 (32%)

Usually ships in 24 hours

Business & Investing

Rating: 4.6 / 5.0 (29 votes)

Released: 2000-08-22

Buying Choices

39 new from $8.26
83 used from $1.10

(as of 2012-10-06 22:08:43 PST)








The End of Fashion: How Marketing Changed the Clothing Business Forever by Teri Agins

Description

The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers,the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.

Check All OffersAdd to Wish ListCustomer Reviews

Book Details

Author: Teri AginsPublisher: William Morrow Pap..Binding: PaperbackLanguage: EnglishPages: 352

Similar Books

Deluxe: How Luxury Lost Its Luster
In Fashion: From Runway to Retail, Everything You Need to Know to Break Into the Fashion Industry
Overdressed: The Shockingly High Cost of Cheap Fashion
The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion Busi..
The House of Gucci: A Sensational Story of Murder, Madness, Glamour, and Greed


Comments




Become a fan of Book Presence on Facebook for the inside scoop on latest and most exclusive books.