Books > Gift Ideas > Business & Investing

Tested Advertising Methods (Prentice Hall Business Classics)

Tested Advertising Methods (Prentice Hall Business Classics)
John Caples

July 1st, 1998





Price: $11.97 ($15.95)

(as of 2012-10-06 22:07:36 PST)

You save $3.98 (25%)

Usually ships in 24 hours

Business & Investing

Rating: 4.6 / 5.0 (68 votes)

Released: 1998-07

Buying Choices

40 new from $8.71
87 used from $1.58

(as of 2012-10-06 22:07:36 PST)

Tested Advertising Methods (Prentice Hall Business Classics) by John Caples

Description

A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.
Check All OffersAdd to Wish ListCustomer Reviews

Book Details

Author: John CaplesPublisher: Prentice Hall Trad..Binding: PaperbackLanguage: EnglishPages: 304

Similar Books

The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
Ogilvy on Advertising
CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anyt..
How to Write a Good Advertisement
My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)


Comments



Content RSS
Comments RSS

Become a fan of Book Presence on Facebook for the inside scoop on latest and most exclusive books.